1. The video and the ancillary texts both fit together effectively. The colour scheme that was chosen for the band and its image was a red and black scheme, and it is theme we carried across all different aspects of the project. Before I even had the idea of the video, I had to come up with an image and a brand for the band, complete with a logo and colour scheme, and rather than create a new logo and given that I had permission for the band to use them in my project, I just used the bands old logo that they used to use. We then changed the colour on the logo, so it would fit with the red and black colour scheme that I chose to use. There were several reasons for choosing those two colours, with one of the reasons being to tie into with the horror connotations linked with the band. As mentioned before the band use a lot of references to horror and obscure B movies, so just like the video being heavily influenced by horror, I wanted to carry that across the whole project. Reds and blacks obviously being primary colours associated with horror, with the reds having connotations with blood and the blacks having connotations of night time, all typical conventions and themes linked to horror. Another reason was given that the band aren’t specific to a key genre, as they are influenced by so many, which comes across in their music, I thought red and black was suitable to fit with the varying genres, as they are both colours linked to rock, grunge, punk and metal music, all different genres that can be linked to the band. Originally I wanted some kind of skull and inverted cross symbol to go with the band given that they are typical iconography associated with the band themselves. However any ideas I created looked to serious to fit with the image of the band and decided to just leave that part out and just stick with the text I altered. The final thing I created for the branding was a production logo for our production team. The name I can up with was “Rory O Haras Suicide Productions” as it acts as a reference towards the band as it is taken from one of their song titles “I’ve Got Guest List To Rory O Haras Suicide”. The logo itself was something that Chloe created in the end, just a simple logo covered in red and with a slight fade affect put over it. Once again sticking to the typical scheme.The scheme of the ancillary texts, in particular the digi pack is something that is linked to the video. Both use similar themes, in that of colour scheme i.e. the red and blacks, and the affects used, which was a blurred and distorted affect. The affect served as a similar purpose for both products as a way of improving the quality of both the footage and the pictures used. As both are from the same setting and place we used to film the band segments of the video, the affects disguised that the band were playing on a stage, whereas I just wanted them playing in black background area, just to make the video even more simple. The colour scheme is also used on the magazine advert as well, once again demonstrating that how they both texts and the product combine together.
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