3. What have you learned from your audience feedback?

Despite not receiving a whole lot of audience feedback, ones we did receive were generally positive. Many people believed it was an effective video and had the look and feel of a music video. One quote from my father, Ian Wilson, even said that it was “better than most of the ones on TV these days”. Feedback is difficult to report back on in the most part as despite receiving many hits, pretty much nobody left a comment about it, with most feedback occurring from word of mouth. One of the major feedbacks towards the video was that of the picture quality. Something that both my teacher Mr Earl, a friends of mine Charlotte Sullivan as well as a couple of other people pointed out about the video was that it looked slightly pixilated, which resulted in some segments of the video, in particular the band scenes, becoming very hard to make out. On Adobe Premier Pro the quality looked absolutely fine, but the difficulty was when converting it, it was difficult to try and find a format that converted it into a decent quality, this was mainly due to because the camera I used is an HD camera, so it automatically shoots footage in HD. Eventually after several different conversions, we found a format that worked well, and produced a decent standard quality video in terms of visual quality. Something else that helped improve the visuals was that we uploaded it to video website Vimeo, which is good at condensing down the format and making the quality even more improved. Something else that was benefitted from the audience feedback, was the pace of the video itself. Originally there was quite a slow pace to the cuts between each shot, with each one lasting 5 seconds or more at a time. But Mr Earl pointed out that it didn’t fit with the pace of the song, so instead when it came to filming more band shots, we filmed more than originally needed to, so we could produce a lot faster edits and reduced to each cut, in particular the band shots, making each one last 3 seconds at a time, sometimes a bit more and sometimes less. This resulted in the video being a lot better for it and it fit with the different genres of music associated with the band. Overall audience feedback was something that proved highly effective when creating the video, as without it the video wouldn’t be the same final product and it wouldn’t prove as effective.